Working together
How I work as a fractional CMO, senior advisor and cannabis marketing consultant, and how an engagement begins.
A fractional CMO is a senior marketing leader who works inside your company part-time, with real responsibility, for a defined period. I set the marketing strategy, lead the team and partners, connect brand, product, sales and retail, and build the systems the business keeps after I’m gone. It fits companies that need executive marketing judgment before they need, or can justify, a full-time CMO.
A cannabis marketing consultant usually advises on a specific question. An agency executes the work it’s hired to do. A fractional CMO owns the outcome alongside your leadership team. I work in all three ways: ongoing leadership, strategic advice, or a project with a finish line.
With a conversation about the business, the challenge and what needs to change. From there, we’ll figure out whether you need ongoing leadership, strategic advice or a focused project. And for the right company, a full-time executive role.
I learn the business before the brand: what sells, where, through whom and at what margin. Then I connect brand, product, people and go-to-market, and turn the strategy into a short list of priorities the team can actually execute.
No. I’m based in Los Angeles and work remotely, and I’ve taken brands to market across California, Nevada, Arizona, Pennsylvania and Florida.
Contact
You don’t need a finished brief. Start with the brand, what’s getting in the way, and what kind of help you think you need.